CLUBS > Le Baron @ Avenue Marceau


In its former incarnation, this hip, exclusive dance lounge was a famously expensive brothel. The new owners have kept the name and the decor: sexy red walls, tasseled lamps, and sweet 1920s-era tiles of frolicking nude ladies. However, previous inhabitants have been kicked out in favor of jet-set Europeans in shaggy-coiffed hair, Gucci-chic velvet blazers, and necessary evening shades, exuding cool as they sip their $20 martinis.
Taken over by graffiti artist Andre and partner Lionel, this former hooker bar has seen everyone from Bjork to Sofia Coppola come through its doors.
Upbeat bands play Sundays through Wednesdays, and even after 2 a.m. the dance floor is still packed with beautiful people on Monday nights. Unlike at the famous old club Les Bains Douche, at Le Baron there is finally an intimate replacement to boogie, this one with an equal ratio of men to women. [BONGORAMA TIP: Ask nicely for Samuel, the doorman, or have your hotel put you on the list. If you stay at a cool hotel [see list, ed.], that is.]
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